|
| |
|
Delphi Graphics ::: Internet Services
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
| |
Website Competitive Analysis in Cornwall
|
|
|
 |
| |
Structured competitive analysis is essential to virtually every business on the web today. Search engine rankings tell some of the story, but on deeper analysis will provide much more detail.
Once assembled, this report can be turned into both a written work or visual presentation for easy assimilation or later presenting to a sales board.
Areas routinely covered:
Site ranking
where the competitions site ranks for various key words in comparison to your site
Home page
How informative is the home page? Does it set the proper context for visitors? Is it just an annoying splash page filled with flash and is this appropriate to your market? How fast does it load?
Navigation
Is the global navigation consistent from page to page? Do major sections have local navigation? Is it consistent? How does this compare to your site?
Site organisation and layout
Is the site organisation and lay out intuitive and easy to understand? Will users become lost after following a few links. What do your competitors do well
Links and labels
Are labels on section headers and content groupings easy to understand? Are links easy to distinguish from each other? Or are they ambiguous and uninformative. Are links spread out in documents, or gathered conveniently in sidebars or other groupings?
Search and search results
Is the search engine easy to use? Are there basic and advanced search functions? What about search results? Are they relevant? Are they organised and easy to understand? Do they give relevance weightings or provide context? Do the search results remind you what you searched for?
Readability
Is the font easy to read? Are line lengths acceptable? Is the site easy to scan, with chunked information, or is it just solid blocks of text? What does the site feel like to run through for the first time looking for a product or information
Performance
Do pages load slowly or quickly? What seems to be the acceptable speed of delivery for your industry. Are graphics and applications like search or multimedia optimised for easy Web viewing?
Content
Is there sufficient depth and breadth of content on the site? Does the content seem to match the mission of the organisation and the needs of the audience? Is the site developing its own content or syndicating from other sources? Is there a good mix of in-depth material (detailed case studies, articles, and white papers) versus superficial content (press releases, marketing copy)?
Our full list of internet and website design services
(Please feel free to let us know if we have missed anything out!)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
